The Power of Humour in Branding: How Laughter Can Take Your Brand To The Next Level

Want your business to stand out from the crowd? Well, I’ve got news for you. Reading 1950’s Marketing Techniques for Dummies won’t cut the mustard anymore. But you know what might? Having a personality. There are very few subjects that can’t be made funny. Even death isn’t immune from a… read more

how humour can increase your sales and brand loyalty

As a copywriter, I keep getting told to hyperniche down on one particular subject, but I’ve got no interest in only writing about iridescent unicorns with three legs that can fart the national anthem perfectly in key through a kazoo. No, actually, that would be pretty cool! So instead of… read more

which free video conferencing platform is the best in 2023

Video conferencing has become an essential tool for businesses and individuals alike in recent years. The pandemic introduced a lot of us, myself included, to a whole new way of getting in touch with people. Does anyone remember ever using the term Zoom Face pre-2020? No, thought not. Now, the… read more

five reasons why a human copywriter is better than content written by ai

For me, it seems silly to even be writing this blog, but I suppose that’s because I’m exposed to AI (not like that) on a daily basis. However, I do understand the fascination it must cause in those that aren’t – a magical new tool that will save them a… read more