For me, it seems silly to even be writing this blog, but I suppose that’s because I’m exposed to AI (not like that) on a daily basis. However, I do understand the fascination it must cause in those that aren’t – a magical new tool that will save them a fortune on hiring those pesky copywriters, wow!
Yeah, about that…
Every copywriter that’s ever put pen to paper (or fingers to keyboard) is being asked their thoughts on the subject, so I thought I’d take one for the team and address the FAQs surrounding Chat GPT on their behalf.
What do copywriters think of Chat GPT writing content? It’s actual shit.
Are we scared that it’s coming for our jobs? No, it’s shit.
Should I use it to write my content? Yes, it’s brilliant!
Only joking; no, it’s shit.
So without further ado, here are five reasons why a human copywriter is always going to be better than copy written by AI.
1. Unique voice and emotional connection
While AI is pretty good at writing copy that’s stiffer than jawlines at a rave it just can’t replicate human emotions properly. Yes, you can prompt it to write in a tone of voice that’s happy, sad, funny, or informal but the results are usually as unconvincing as Elton John’s hairline.
People don’t want to read boring copy. There are trillions of blogs, websites, newsletters and articles fighting for their attention, so why would they waste their time reading something that’s about as entertaining as January the 1st?
A human copywriter understands the nuances of emotion, empathy, and connection. They know how to craft a story that resonates with your audience on a deep, emotional level. It’s those goosebumps, chills, LMFAOs, personal experiences, and teary-eyed moments that AI simply can’t replicate.
2. Creativity and adaptability
Let’s get this clear; no matter how advanced the algorithm may be, AI just can’t replicate creativity. AI writing tools compile their information from copy and content that already exists (plagiarism, basically), so when you pluck a bit from here and a smidge from there and try and make it into something cohesive, it’s no wonder that what you end up with reads like a complete and utter ruddy shambles. It takes skill to do that – skill and creativity and passion – and that’s what a human copywriter brings to the table.
AI can only create something based on its resources – it can’t think outside the box, put a quirky spin on it, inject real humour, or sprinkle it with real, lived emotion. As a result, you get a cheap facsimile, an imitation of an imitation – a boring piece of shit that your audience will turn off from instantly and go elsewhere.
A human copywriter can adapt their style, tone, and voice to match your brand and target audience. They bring fresh ideas, unique perspectives, and creativity that AI can’t emulate no matter how hard it tries.
3. Context and nuances
AI may sound impressive, but it completely misses the mark when it comes to capturing context and nuances.
Language is complex, my friends. AI is all well and good if you want your copy to make your audience die of terminal boredom, but if want to engage with them and they with you, really get their synapses firing, then you need a human copywriter. They’ll effortlessly inject things like context, subtlety, social dynamics, regional colloquialisms, and bizarre and funny analogies where AI just can’t.
Human writers can tailor their words to address certain demographics, draw people in with engaging personal stories, include pop culture references, and slip in knowing nods and winks to related subjects. It’s these things that really sell the piece to your audience – not how quickly and cheaply it was written.
4. Flexibility and adaptability
The world moves fast, and so do your content needs. Chat GPT only uses information found on the net up to the year 2021, so if you’re writing about a breaking news story, a new TikTok trend, or a hot up-and-coming band, Chat won’t have a Scooby-Doo what you’re talking about.
Even if you’re writing about something that’s pre-2021, to use AI for ideas you still have to have the skill to give it the right prompts, or it’ll produce something not dissimilar to a baby’s first nappy after being born.
A human copywriter is flexible and adaptable. They can pivot with you, adjusting their approach as your brand grows and changes. They’re not limited by algorithms or pre-set patterns and you get the freedom to experiment, iterate, and stay ahead of the game.
5. Expertise, strategic thinking, and SEO
Content written by AI is the equivalent of the drunk uncle you only see at family get-togethers every couple of years. You know, the one who comes over, puts his arm around you, and starts to tell you how adorable you were as a kid – it’s clunky and awkward.
You don’t get that from a human copywriter. You get expertise, a mastery of language, a dedication to craft, and the ability to think strategically. They understand the psychology of persuasion, the art of storytelling, the science of consumer behaviour, and the skill of integrating SEO keywords and terms seamlessly. They know how to craft a message that will resonate with your target audience, drive real results, and create brand ambassadors of your best customers. AI might be a big clever clogs when it comes to data and speed of writing, but humans have something better; intuition, experience, and skill.
Humans one, AI nil.
Need a human copywriter? You came to the right place.
So, there you have it, my friends. When it comes to copywriting, a human touch reigns supreme, so give your AI bot the rest of its life off – let it go and put its virtual trotters up and watch AI Jnr play with the iPod Nano in the land of Good Ideas We Had But Quickly Outgrew Them.
Hit the button below to book a FREE virtual 1:1 with me and let’s chat about how we can make your copy and content bangin’ instead of hangin’.