What is the difference between a copywriter and a content writer?

Copywriters are responsible for creating convincing, sales-driven text, like slogans, emails, website copy, PPC marketing, and advertising campaigns. The type of writing they do is meant to convince people to buy your product or service.

Content writers, on the other hand, create a different kind of valuable text – long-form content that’s engaging and entertaining. This covers things like blogs, articles, whitepapers, and eBooks.