website copy audit portfolio

Website copy audit

Outdated
Inaccurate
Misleading
Self-centred
Confusing
Boring/devoid of personality
Worse than your competitors

If any of the above describes your current website copy, then you’ve got a problem.

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How can a website copy audit help your business?

Your website copy needs to find that fine balance of being persuasive enough to sell your products and services without being overly salesy. The better your website copy is, the higher it will rank on search engine results, and a higher ranking usually equates to higher sales.

My website copy auditing service will see me go over your site’s copy with a fine tooth comb and make recommendations as to how it can be improved.

But what does that actually look like?

How I can help

If you’ve written your own website copy and you’re finding it difficult to edit, you know that the copy is generally okay, but one or two pages are a wee bit off, or you just need a fresh pair of eyes to look at it from a neutral point of view, then I can help. 

We’ll kick things off with a video call to address any concerns you already have. We’ll discuss your brand, your target audience, your goals, and the message you want to convey.

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The audit

Armed with that knowledge, I can then take a look at the following aspects of your website copy:

🔥 Is your brand message clear?
🔥 Is it obvious to visitors to your site what you offer and how you can help them?
🔥 Do you have a consistent tone of voice?
🔥 Do people understand what makes you different from your competitors?
🔥 Does it make for a pleasurable user experience?
🔥 Are pages/paragraphs/menus laid out logically?
🔥 Are you using compelling Calls to Action (and enough of them)?
🔥 Are you using keywords effectively?

Once I’ve studied your site, I’ll make recommendations as to how you can improve it. 

If you want to make those changes yourself, you can, but why not take advantage of my years of experience as a professional copywriter and let me make the changes for you (this would be an additional cost to the audit).

Hire me to carry out a professional website audit on your website copy

Ensuring that your website copy is up to scratch is an easy win investment in your business that can be implemented quickly. Get in touch if you’d like to take your website copy to the next level.

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