“Your call is important to us…” How many times have you been on hold and heard this message? And how many times have you screamed, “Well, if it’s that important to you, f*cking answer it then!” Then the music starts. Dear God, the music! It’s either so crackly that it… read more

Want your business to stand out from the crowd? Well, I’ve got news for you. Reading 1950’s Marketing Techniques for Dummies won’t cut the mustard anymore. But you know what might? Having a personality. There are very few subjects that can’t be made funny. Even death isn’t immune from a… read more

On the 18th of July, after 7 long years, I passed my English Literature and Creative Writing degree. I’m the first Clarke in over four generations to have letters after their name. And I did it through a global pandemic, the loss of a parent, and the serious illness of… read more

As a copywriter, I keep getting told to hyperniche down on one particular subject, but I’ve got no interest in only writing about iridescent unicorns with three legs that can fart the national anthem perfectly in key through a kazoo. No, actually, that would be pretty cool! So instead of… read more

Video conferencing has become an essential tool for businesses and individuals alike in recent years. The pandemic introduced a lot of us, myself included, to a whole new way of getting in touch with people. Does anyone remember ever using the term Zoom Face pre-2020? No, thought not. Now, the… read more

If there’s something strange in the neighbourhood, who you gonna call? Ghostwriters! Sorry, what? That’s right (write?), ghostwriters. Okaaaaay, what’s one of those, then? I’m so glad you asked that, dear reader, because that’s what this week’s blog is all about. So, slip into your most comfortable proton pack, order… read more

For me, it seems silly to even be writing this blog, but I suppose that’s because I’m exposed to AI (not like that) on a daily basis. However, I do understand the fascination it must cause in those that aren’t – a magical new tool that will save them a… read more

I thought this would be a timely blog to write seeing as everyone and their dog are currently talking about ChatGPT, Bard and every other AI software in the public domain. Why do you need a copywriter when AI can write it for you? Why do copywriters charge so much… read more

How many times have you heard ‘You need to have a blog on your website’? Yawn. Tumbleweeds. Crickets chirping. Confession time: I’m big enough and ugly enough to admit that I’m one of those people. Y’know, the ones telling you at every opportunity they get to blog but not actually… read more